” Object Store has lots of promise but is very much in need of some direction on topics like APIs, management, integration with existing software, data protection, etc. “ From Clod Barrera, Chief Strategy Officer for IBM Storage (April 2013)
Object Storage Vendors Unite ! Because united we can all win, divided we fall.
Companies participating in 2013: HP, Ctera, Amplidata, NEC, Quantum, IBM, Exablox, EMC Isilon, Scality, DDN, Maginatics, Cleversafe, Intel, Nexenta, Amazon
Featured Speaker – Andrew Riechman, Marketing Lead for Enterprise, Amazon Web Services
Major Sponsor and Keynote Speaker – Ran Kurup – Storage Division, Intel – Object Storage and Intel: The Relationship
Presently co-located near GigaOm Structure in San Francisco on June 18-19th at the Sheraton Fisherman’s Wharf.
Updated agenda can be found HERE.
Delegates (press, analysts, bloggers, influencers) already requesting to attend include:
- Benjamin Woo – Managing Director, Neuralytix
- Chris Preimesberger, eWeek, Associated Press
- George Crump, Storage Switzerland
- Eric Slack, Storage Switzerland
- Colm Keegan, Storage Switzerland
- Anil Vasudeva, IMEX Research
- Mike Kahn, Clipper Group
- Deni Connor, SSG NOW, Information Week, Storage Bytes Now
- Jim Bagley, SSG NOW
- Ray Lucchesi, RayOnStorage.com
- Joseph Martins, Data Mobility Group
- Terri McClure, ESG
- Ashish Nadkarni, IDC
- Reuven Cohen, The Digital Provocateur, Forbes Magazine
- Randy Kerns, Evaluator Group
- Camberley Bates, Evaluator Group
- Howard Marks, Network Computing
- David Hekimian, ObjectStorage.com
- Marc Staimer, Dragon Slayer
- Others TBD
Next Generation Object Storage Summit – Program
Purpose: Based on initial discussions with industry peers, we all agree that object storage is a term that creates confusion, and for many, brings negative associations. In the enterprise space, it is viewed as a compliance tool, an old technology and a form of content addressable storage (CAS). The value of today’s object storage has grown beyond its enterprise compliance roots and is now being used for durable, lower cost distributed storage with cloud-type interfaces. The purpose of bringing this group together is to collaborate on how to change the perception of object storage in the market, by leveraging reporters and influencers to convey a consistent message that appeals to a large audience.
By meeting with industry influencers at the Summit, the desired result is to raise the importance of next-generation object storage and bring it top of mind – with the resulting articles, reports and discussions focused on educating end users on the concepts and benefits next-gen object storage provides to businesses. A solid baseline understanding of next-gen object storage then gives industry vendors an opportunity to elevate that message higher and share with influencers their differentiation, value and ability to grow the size (and their share) of the market.
Here’s a fun, short, video that George Crump put together for our inaugural Summit in 2012. It will give you a good idea of why object-storage vendors attend.
Why A Summit To Promote Next-Gen Object Storage ?
Even “experts” in object technology agree……the technology and industry is misunderstood. This summit is designed to promote the entire object storage industry as well as to learn and discuss how vendors can create more cohesive, unified messaging.
“The object storage world has a combination of mainstream vendors and startups who would all argue that object storage is better at storing very large volumes of files, images, etc. than traditional filesystems or tape archives. However there are no large reference installations and object storage has, I think, failed to break out of its niche for storing medical images and such like.” Chris Mellor of The Register
“The current definition (of object) is very “flexible” today and different vendor’s marketing and their employed outbound people are not consistent or very helpful. The prospects (for object vendors) are not good without a better understanding and more targeted products by vendors. An event like this could help them understand the end-user realities and clarify their message and focus.” Randy Kerns, Senior Analyst with the Evaluator Group